Where do I add the JSON-LD to my page?

Paste it inside a tag anywhere in the or of your HTML.

Schema Markup Tool

Generate and validate JSON-LD structured data for your web pages. Boost your SEO with rich snippets.

Schema Type

Article Fields

Headline*

Description

Author Name*

Date Published*

Date Modified

Image URL

Article URL

Generated JSON-LD

{
  "@context": "https://schema.org",
  "@type": "Article",
  "author": {
    "@type": "Person"
  }
}

Paste this inside a <script type="application/ld+json"> tag in your page's <head>.

💡 Schema Markup Tips

Placement: Add the <script> tag inside <head> or at the end of <body>.
Testing:Use Google's Rich Results Test to verify your schema after deployment.
Multiple schemas: You can include multiple <script> blocks on the same page.

How to generate schema markup for your page

Choose a type, fill in the fields, and copy the JSON-LD — ready to paste into your HTML.

01
Choose a schema type
Select the type of structured data you need — Article, Product, FAQ, BreadcrumbList, Organization, LocalBusiness, or others.
02
Fill in the fields
Enter the required and optional fields for your schema type. The tool generates valid JSON-LD as you type.
03
Copy and add to your page
Copy the generated JSON-LD and paste it into a <script type='application/ld+json'> tag in your page's HTML.

What people use it for

FAQ rich results

Add FAQPage schema to pages with Q&A content to get accordion-style rich results in Google search.

Product rich results

Add Product schema with price, availability, and reviews to get star ratings and price shown in search results.

Article markup

Add Article schema to blog posts and news articles to help Google understand the content type and author.

Local business

Add LocalBusiness schema with address, phone, and hours to improve visibility in local search and Google Maps.

Breadcrumb trails

Add BreadcrumbList schema to show a breadcrumb path in search results instead of just the URL.

Organization markup

Add Organization schema with your logo, social profiles, and contact info to establish your brand in Google's knowledge graph.

Frequently asked questions

Free, no account, no limits.

JSON-LD (JavaScript Object Notation for Linked Data) is the recommended format for adding structured data to web pages. It goes in a <script> tag and doesn't affect the visible page.

No. Schema markup makes you eligible for rich results, but Google decides whether to show them based on content quality and other factors.

Paste it inside a <script type='application/ld+json'> tag anywhere in the <head> or <body> of your HTML.

Use Google's Rich Results Test at search.google.com/test/rich-results to validate your markup and see which rich results it's eligible for.

Yes, in any modern mobile browser.

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